Association of British Insurers (ABI)

Writing training and style guide

Clarity conducted writing training courses with the entire ABI (Association of British Insurers) staff during 2006 and early 2007, and produced a house style guide. We then began a series of courses for new arrivals, and refresher sessions for older hands.

Stephen Haddrill, the then ABI Director-General, paid generous tribute to Clarity’s work:

“Clear communication is essential for a representative body like the ABI. Clarity trained all our staff and prepared our new style guide. They have made a huge difference to us. We now have a clear and consistent house style and a better process for producing documents. And as an added bonus they were thought-provoking and fun to work with.”

Association of British Insurers