Writing tips and ideas blog

Splitting headaches

[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy]

To boldly go where no man has gone before. You don’t have to be a Trekkie to recognise a great piece of branding when you see it. Coined in the 60s, to this day that ‘to boldly go’ strapline conjures up images of pointy-eared protagonists, low-budget hi-camp and thinly veiled Continue reading “Splitting headaches”

Capitalist society

American popstars with mockney accents. Designer clothes with the labels on the outside. Fishknives. You?re suitably derisive of all such affectation.

Yet when it comes to that presentation, email memo or press release, isn?t there a tiny part of you that?s tempted to aggrandise things a little? Wouldn?t your prose be that little bit more impactful, impressive, heck, downright important-sounding if you capitalised a few words?

[This entry originally appeared on Clare Lynch’s blog, goodcopybadcopy]

American popstars with mockney accents. Designer clothes with the labels on the outside. Fishknives. You’re suitably derisive of all such affectation.

Yet when it comes to that presentation, email memo or press release, isn’t there a tiny part of you that’s Continue reading “Capitalist society”