Writing courses and style guide
Wood Mackenzie’s reputation is built upon the depth and quality of its analysis of the energy industry. In 2004, when the company embarked upon an initiative to improve the standard of writing and readability of its reports, it engaged Clarity to help.
Clarity conducted training courses for Wood Mackenzie’s energy industry analysts and produced an in-house style guide.
Declan Ryan, Head of Upstream Research, said:
“Clarity has been of tremendous help in improving the standard and consistency of our writing, helping our analysts to communicate their sometimes quite complex analysis to clients in the most effective way.”
As the company has grown, we have run writing workshops for Wood Mackenzie consultants as well as research analysts, and for their people working in metals, mining and chemicals as well as oil and gas.